The Blue Starters · Oct 22 – Nov 1

The BLUE Theory

Every movement has founding members. Blue Starters are the first to put the BLUE principles to work and the first to see what they create: more income, raving fans and customers who stay for life. Join them by getting your copy of The BLUE Theory for $15.95 before November 1.

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Promotional price runs October 22 through November 1 (Eastern Time).

The BLUE Theory: Psychological Principles That Will Create Massive Income, Raving Fans and a Loyal Customer Base for Any Business, by Maurice Manley II

Inside the book

Four letters. One way of doing business.

The BLUE Theory starts with the psychology of what a business really is, then walks through each principle with stories from real businesses built from the ground up.

Beneficial

A business earns its place by doing real good for the people it serves.

Loving

Care for your customers, your team and your craft is what keeps people coming back.

Uniqueness

Know what only you can offer, and build everything around it.

Empowering

The strongest businesses lift others up and create leaders, not followers.

About the author

Maurice Manley II

Maurice started his first business at age ten. Since then he has owned and run a barbershop where he trained barbers who went on to open shops of their own, risen from cold calling to senior vice president in financial services, and hosted more than 100 episodes of the Lead Up podcast.

Today he advises entrepreneurs as a business consultant. The BLUE Theory distills what he has learned into a framework any business owner can put to work.

Join The Blue Starters.

Get The BLUE Theory for $15.95 (regularly $29.95) from October 22 through November 1.